Episode 37

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Published on:

18th Mar 2024

EP4: Data.AI State of Mobile - Mobile Obsession Reaches All Time High

We are increasingly addicted to Mobile Devices and the Data.AI State of Mobile 2024 shows some pretty interesting research into our addictions.

Takeaways

  • App downloads were up 1%, to 257 Billion. That’s 489,000 apps downloaded per minute. 
  • Consumer spending hit a new high at $171 billion (+3% YoY) following a 2% YoY dip in 2022.  That’s $325,000 per minute. 
  • On average we are spending 5 hours per day, per user in mobile apps. That’s up 6% and it equates to ⅓ of our daily awake hours.
  • So with everyone spending more time in apps, it makes sense that mobile ad spend is up 8% to $362 Billion! 
  • 11.1% increase in app spend to $64B

Interesting Outtakes

  • Ellie had a Blackberry at University :)
  • Truth Social, a social media app owned by Donald Trump, gained popularity quickly.
  • Mobile ads are increasingly focused on video content.
  • Consumers are more willing to pay for apps due to improved quality and experiences.
  • Government-sponsored concerts have seen increased demand.
  • Caution should be exercised when consuming information from certain apps.


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About the Podcast

Tech Seeking Human
The intersection of technology and humanity with Dave Anderson
A podcast about the exponential growth of software, technology and AI and the impact it has on humanity with Dave Anderson. Is technology good or bad? Is it helping us or making us worse? What do we need to do to make our society, our parenting, are children aware of it's opportunity and it's shortcomings? They’re the questions some of the smartest people on earth are asking. And the truth is, nobody really knows for sure. A journey of curiosity, discovery, and occasional terror, as we search for answers with scientists, authors, TED talkers, and the brightest minds in tech.

Hosted by Aussie tech evangelist Dave Anderson, we’ll dive deep into the myths, realities, and possibilities. Answer your deepest, darkest questions.

Blow your mind with surprising and incredible discoveries. And unpack one of the most important, most controversial, most terrifying, and least-understood technologies.