Episode 35

bonus
Published on:

15th Feb 2024

EP2 Digital Digest Bonus: The Contentsquare Digital Benchmarks Report 2024

The 2024 Contentsquare Digital Benchmarks Report offers a comprehensive analysis of the evolving digital landscape, providing invaluable insights for businesses aiming to navigate the complexities of online engagement and consumer behavior. Thousands of websites across a wide array of industries, highlighting key trends, performance metrics, and best practices that are shaping the future of digital experiences.

As the digital realm becomes increasingly competitive, the insights provided in this report are essential for any organization looking to leverage data-driven strategies to achieve a competitive edge in 2024.

The big stats in this years Digital Benchmarks Report, that we extracted were:

  • 60% of brands saw a reduction in traffic which also came a higher cost.
  • Last year was a 1/3 frustration metric for users, this year it’s 2/5. So there is a big gap to be closed between what users expect and what they are being delivered.
  • Overall conversions are down by 5.5% which is not great, considering the traffic volumes are also down.
  • Lastly the biggest takeaway is how far off mobile traffic is from web traffic. At nearly 60% brands needs to think and act mobile first.

This is our take on the the report.

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About the Podcast

Tech Seeking Human
The intersection of technology and humanity with Dave Anderson
A podcast about the exponential growth of software, technology and AI and the impact it has on humanity with Dave Anderson. Is technology good or bad? Is it helping us or making us worse? What do we need to do to make our society, our parenting, are children aware of it's opportunity and it's shortcomings? They’re the questions some of the smartest people on earth are asking. And the truth is, nobody really knows for sure. A journey of curiosity, discovery, and occasional terror, as we search for answers with scientists, authors, TED talkers, and the brightest minds in tech.

Hosted by Aussie tech evangelist Dave Anderson, we’ll dive deep into the myths, realities, and possibilities. Answer your deepest, darkest questions.

Blow your mind with surprising and incredible discoveries. And unpack one of the most important, most controversial, most terrifying, and least-understood technologies.